There is this new ad by Airtel. You must've seen it. Three girls sitting in a tent and arguing over what they want to see on the phone -- news, songs or movie clips. And then one of the girls walks out before the phone starts ringing. We see that the tent is perched on a hill top, overlooking a river and a green bank, with a blue sky above.
I suppose they are trying to say that wherever you are the network is there, blah blah. But the message I got was that even in such a beautiful setting, on what seemed a bright, sunny and beautiful day, the tech savvy young generation would rather stay indoors and watch film songs on their phones.
Now my problem is, is that only the warped imagination of the advertisers or is that how things are? Why, why, why in the world would you take the trouble of going on a trek, or on a vacation, only to watch TV (Or in this case, film clippings on the phone)?
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2 comments:
Really, such a stupid ad. The one really bad airtel ad. Till now they had some excellent ones.
And these silly girls look like they were dropped off there against their will. They have the irritating bored expression typical of what many teens, these days, wear.
Airtel could have had a brilliant ad, but they settled for mediocrity.
Btw, remember the one about maruti service centres, years back, a similar ad, also supposedly shot in ladakh or leh, but a good one.
That's EXACTL what I was thinking! Camping in Leh, first of all wearing summery clothes, and then watching movie clips!!!!!!!!!!!! What's with youngsters nowadays? And I agree with A above...boredom is everywhere although the world is so much more exciting right now!
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